How to Optimize your Instagram Profile

Here are some quick and simple steps to help you create a great Instagram profile for your business.

 1.     Business Account. Make sure that your account is a business account. This allows to gain insights to your account that you would not have on a regular account.

-       To switch to a business account first go to your page and click on the three bars on the top right of the screen. From there click “Settings” at the top and then click “Account”. Next click “Switch to a professional account”. From there it will give you the option to switch to a Business account or a Creator’s account. Click Business account and you will be guided through a few steps and there you go!

 2.     Username. Make sure you choose a username that is easy to read and related directly to your brand. Followers or potential followers are going to remember a simple and easy username. You want a username that is related directly to your brand so that people will know what your brand is and it is not just a random username.

 3.   Logo. Use your logo as your profile picture. This will help viewers and followers recognize your brand as soon as they see your account or your logo anywhere else.

 4.     Put your website in your bio. This will allow viewers to have direct access to your website without them having to search it up. Having an easy and accessible link in your bio will help your business get more potential customers.

 5.     Write an informative bio. You want to have an interesting bio that will catch the attention of your viewers. You want to define what your business is and target your audience. Make sure that your bio is pleasing and compelling.

Need help creating the best Instagram Business account?  Email me at meghan@girouardsocialmedia.com.